Phil has been blogging on topics related to innovation for years. The publisher Hyperion has made Chapter 1: Why Questions Matter available as a free download.
The following is an excerpt of a review recently published by Publishers Weekly.
”To help companies ignite these ideas, McKinney shares a system called the 'Killer Questions': a tool that prompts re-evaluation of old organizational beliefs that dictate how a company operates but which may no longer hold value. To do so requires negotiating the forces inside an organization that challenge innovation as well as dealing with outside curve balls.
While re-examining core beliefs is hardly new advice, McKinney's system helps distinguish valuable ideas from others with less potential as well as paying attention to delivering value to customers, the value chain, manufacturing and supply, marketing and sales, shipping and distribution, and the customer experience.
McKinney also provides an invaluable guide to extracting ideas from the book and applying them within an organization. He includes a helpful time line and six rules to keep companies on track. Offering concrete advice, McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction."
You can look to the book’s site: www.BeyondTheObvious.com, if you’d like to know more.
