The Next Big Thing
Posts about next generation technologies and their effect on business.

Business value from the convergence of social data and big data

Now that I’ve moved over to HP labs, I see numerous projects dealing with Big Data issues, as well as those that take advantage of social interactions and networks. That’s why when I saw an article by Dion Hinchcliffe the other day titled How social media and big data will unleash what we know I had to read it.


Both of these areas are driven by the ability to recognize context, either the context of a data flow or the context of the interaction between individuals and groups.


“separating the wheat from the chaff is where big data, and the analytics it makes possible, go hand-in-hand”


He mentions five directions where social media and big data are headed:

  1. Big data-enabled applications that are plugged into consumer and enterprise social networks.
  2. The blurring of external and internal big data.
  3. Privacy, governmental, and regulatory concerns will grow.
  4. Analytics that finds you.
  5. Cloud big data analytics emerges.

and provides a useful illustration



If there was one area I’d expand a bit more about for its implications on the enterprise, it would deal with the way analytics finds you.


When you take all this enterprise contextual understanding merged with the social understanding and mix in both the information the corporation already knows about individual’s availability, training & security levels and the unified communications direction on notification – we’ll have significantly less interruption in our lives. The right data will be given to the right people, in the right format, at the right place and time – driving the right result. If it doesn’t, we’ll know enough to do it better next time.


A whole new type of enterprise IT and the related services than we see today.

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