The Next Big Thing
Posts about next generation technologies and their effect on business.

Do not track, privacy and changing Internet business models

footsteps.pngI found the ITworld article on Four reasons why Do Not Track turned into Do Not Trust an interesting view of the current issues of the “free” internet vs. tracking user behavior (privacy). The Jonathan Mayer article that was referenced Tracking the Trackers: Where Everybody Knows Your Username provides a good overview of some of the techniques that are used to track – even though you as a user didn’t specifically share the information.

 

It was a few years ago I first did a blog entry on the issue of web tracking. In a way it appears there has been much posturing, but not much progress – except for those doing the tracking who are learning how to track us better every day.

 

For IT organizations, this issue may come to a head in the near future. Internet business models may need to change, with the possibility of a multi-tiered system based on how much people are willing to pay and how much privacy they are willing to give up. Understanding what your sites are tracking and how it is being used will help you prepare for responding to future issues and legislation

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