The Next Big Thing
Posts about next generation technologies and their effect on business.

Gamification and business performance

strategic thinking.pngDion Hinchcliffe put out a post recently titled: Enterprise gamification: Will it drive better business performance? This is an area that the more I think about the more important it becomes.


Gamification is about using techniques that make gaming to compelling to improve business performance – game design. When you get down to the details, it is about:

1)      Measurement

2)      Behavior/process modeling

3)      Behavior modification

4)      Rewards


These may seem more like the kind of things the HR organization should care about, but with automation and social tools there are whole new levels of interaction and encouragement possible. When linked to training and other corporate activities the “game play” can enable a proactive, educated workforce. Naturally there can be some unintended consciences so having clear goals and measurements that are actively used is critical – some of these can be rather funny.


I was in a conversation this week with someone whose main focus is on improving quality. The 4 elements I listed above are directly applicable to any quality initiative, so it seems like a good place to pursue further work.

David Cordeiro | ‎05-04-2012 04:42 PM

Great post and article, Charlie.

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