Everything in life is a game. Someone is always keeping score. Everyone is being measured, whether we like it or not. Gamification takes the concept of measurement, behaviors and engagement into the business setting in ways that can enable organizations to meet their objectives.
I was actually out a gamification conference this week as I read the book Gamification by Design. The foundational concepts are well covered within this book, although they have probably matured in the year since this book was authored.
This is a good book for someone technical wanting to learn about gamification.
The words fun and play are used throughout the book, but the serious value possibilities of gamification are far beyond the traditional definition of fun. People’s behavior is largely predictable and malleable to a large degree and gamification takes advantage of this fact.