The Next Big Thing
Posts about next generation technologies and their effect on business.

Gamification – required in the service leader toolbox?

gamification.pngI’ve gotten a number of questions about gamification lately. It seems that many more organizations are looking to gamify their internal apps in an attempt to engage employees, solve problems, increase collaboration and generally have a better understanding of progress on goals and initiatives. The use of goal-oriented, metrics-based, behavior modification is entering into the gap analysis phase of application portfolio assessments. It is an area where there are many possibilities, some you can try out today.

 

Gamification is not an approach where you’ll get the right answer the first time, or where there will be one standardized, enterprise approach. It is a technique where you develop a beachhead of understanding and expand through experimentation. Some organizations will stop early while others will use the approach throughout their business to develop a better understanding of its personnel, the roles they play and the progress toward organizational objectives. There is no one right answer.

 

Some of the areas where I’ve seen organizations start their efforts are stimulating the level of collaboration (rewarding individuals that help others) or innovation (through idea generation campaigns). Many HR and Healthcare BPO approaches are embedding gamification into their service in an attempt to improve people’s lives.

 

One issue that many encounter happens if you stimulate the desired behavior, but then don’t act upon the results. The ‘players’ usually figure it out quickly and this perception of inaction will taint future efforts -- make sure that people understand what’s happening.

There was an article last September in ComputerWorld titled: Case study: 3 heavyweights give gamification a go, it covers a number of situations organizations have encountered.

 

I personally feel that it is a skill set that any leader working in the services space will need. It can build upon the abundance of data and processing power that exists today and have impact at many levels in an organization. Within the ISSIP Service Futures SIG, we discuss the strategic impact of gamification about every 6 months.

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