The Next Big Thing
Posts about next generation technologies and their effect on business.

Green IT - Environmentally Conscious Computing Requires “watt-sizing”

The amount of CO2 emissions produced in the production of electricity used to power and cool today’s computing platforms accounts for 2 percent of the global emissions! Wow, that is an amazing number. I acknowledge that this statistic represents the consumption of electricity that is produced through fossil fuel generation technologies as that production actually yields the CO2 emissions. However, given today’s generation capabilities, IT’s emissions are close to the total CO2 emissions produced by the transportation industry.

Let’s look at this from another perspective, the cost of electricity to the consumer. Recently, the Gartner Group estimated that “large organizations spend between 4 and 10 percent of their total IT budgets on energy costs”. Depending on the organization, that is significant budget…the remaining portion of that statement is astounding “that number may quadruple by 2012”.

Clearly, the amount of energy consumed to provide the information technology support of business is rapidly becoming a true business issue on two fronts, the environment and budget. For Healthcare, this issue has both a physical and monetary dimension. Physically, pollution and the green house effect impacts the health of a growing percentage of our population. Monetarily, this issue impacts the cost of healthcare as sickness usually results in a claim paid, and budget increases are directly proportional to premium amounts.

Electricity is measured based on a factor of Watts consumed over a time period. Most households are familiar with the term Kilowatts per hour, as the electric utility bill is based on this measurement. I offer that “watt-sizing” is a term that represents the ability to vary the electrical consumption utilized for the value it produces. For example, changing a light bulb from 100 watts to 60 watts, when a 60 watt bulb provides adequate light, is a form of “watt-sizing”.

In a recent Green IT conference sponsored by EDS, I learned that hardware vendors such as Sun Microsystems, Cisco, EMC and others are taking on the challenge to provide lower energy costs with higher capacities. Software vendors such as VMware have come up with creative ways to manage multiple applications on the same platform. This technology allows more energy efficient computing to be leveraged at greater applications capacities. These innovations are fantastic from the enabling technology standpoint as they provide more compute capacity at less energy consumption. Most of these innovations are based on the RISC and INTEL chip set and because their physical makeup can run using more efficient fan cooling.

While this is certainly a step in the right direction these technology improvements cannot be realized by the business unless applications currently running on higher energy consuming platforms are architected to be “watt-sized”. Further, the data currently leveraged by these high-energy applications must be converted to a format that can be understood by the new platform. Both are significant challenges, but ones that can certainly be overcome.

There are many paths to allowing applications to take advantage of “cleaner” compute. The journey down each path depends on the starting point. For example, if the starting point is a business application running on mainframe technologies, mainframe emulation technologies exist today that allow you to lift and shift to alternate platforms. If the starting point is a UNIX application, then the possibly exists to run Linux on INTEL. If the starting point is a Windows-based application running on a stand-alone platform, then the possibility exists to run that same application on a shared platform. As far as data is concerned, again, the starting point and the final destination are needed to determine the path. Each path is possible, and there will be bumps in each path and obstacles to overcome, but certainly each path can lead to Greener IT.

This begs the question, is “watt-sizing” a one time event? If I make an investment in moving to Greener IT today using one of the paths above, will I be sheltered from future technology change? We acknowledge that each path is a step in the right direction, but who knows what the future will bring?

One possible investment that could stand the test of time is moving the business logic to a Model Driven Architecture (MDA) approach. As specified by the Object Management Group, the business specifications are defined in the Platform Independent Model (PIM) for the application. The specifications are then transformed into the enabling technology using the Platform Specific Model (PSM). Tool vendors provide the transformation logic to move from PIM to PSM and, as technology advances, can help bridge the transformation gap. OMG’s standards allow for the movement of the specifications from one vendor’s tool offering to another vendor’s tool offering, thereby shielding the investment to a specific vendor’s offering. The corporations making this shift to MDA have built in a path to leveraging advanced technologies.

Green IT focuses on “environmentally conscious” computing. Corporations now understand that leveraging information technology to support the business initiatives has varying degrees of environmental and economical impacts. In order to lessen these impacts, we must all determine how to leverage the enabling technologies more efficiently. We must make sure that our applications have a clear path to “watt-sizing”.

Comments
Anonymous(anon) | ‎12-01-2007 04:36 AM

It is astonishing as how much IT is involved in Green house effect.   Apart from the data centers, even the average workstation plays a dominant role.  While household light bulbs are moving towards more energy efficient, it is also vital to pick your next computer more energy efficient.  By choosing a LCD display verses a CRT monitor not only pays you back in the energy costs but also leads to a Greener IT.  A laptop in an organization is more efficient in two folds, not only it is energy efficient compared to a desktop, but also it will be switched off after hours.  Organization should take initiation on this.  Remember, we are today in solid state devices compared to Vacuum tubes 30-40 years ago.  It was a giant step at that time.

On the application perspective, the effective use of infrastructure is very vital.  Load balancing, Parallel programing, etc are some of the approach that the industry should be diving into to make use of every electron that is flowing through.

Anonymous(anon) | ‎12-06-2007 07:37 AM

Folks, why don't we simply spend our electricity dollar on 'better' sources of energy, however it may be defined today?

Efficiency gains in any realm (compute, auto, building) are not likely to outpace growth in any western economy past one iteration or the next decade.  If they actually believe in a fixed-value limit that the planet can handle, the solution is NOT an efficiency play which provides only relative improvements. The solution must be focused on absolute quantities. Because some causes are un-addressable (say quantity of humans breathing, for instance), then some sectors must approach zero impact, to realize improvements across the board.

A better play is using energy that approaches zero environmental effects. Fractional energy use, the blending of varying energy types to provide 10% reductions, 90% reductions, or anywhere in between, is a better short and long term use of our money. The capital formation of new energy types as well as their long-term improvement in costs, quality, availability, allows us to meet and continually match any target or goal going forward.

The gap between wind or solar and typical pulverized coal is shrinking and the trend lines for each guarantee a crossing point soon. This approach provides funding that actually fixes the problem, and is not a mere incremental improvement that will require another round of renovation.

Sure we can save a little money in the process of conservation or watt-sizing, but we spend a good amount as well, analyzing/converting/renovating the environment. In short, I suggest one iteration, maybe two, with regards to improved efficiency, in order to save money, not the environment.

Anonymous(anon) | ‎12-09-2007 06:23 AM

I recently did some measurements of current usage between a number of different laptops as well as tubes vs. flat-screens and there were some suprizing numbers.

One of the tablet's power bricks used 5 times as much power as another, when nothing was connected! One of the CRT tubes easily pulled 2 Amp as power up and .6 Amps when operating. This is about 3 times as much as the laptop itself. Some of the older laptops drew about the same amount of power while it 'power saver' mode, while a new laptop drew about .3 the amount of power when in maximize battery mode.

These are some big differences that are in our control and can still allow us to add value. There is a difference.

Anonymous(anon) | ‎04-09-2008 09:59 AM

What about the millions of gallons of fuel wasted by mandating that employees be on site at a workplace?  Telecommuting would cut down on A LOT of wasted fuel, time and energy just going from one place to another, just so the boss can see you sitting at a desk.

When will employers do their part in reducing CO2 besides calling their practices 'green?'  Remember, we used to refer to 'green' as how much money we could get.  

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About the Author
  • Steve Simske is an HP Fellow and Director in the Printing and Content Delivery Lab in Hewlett-Packard Labs, and is the Director and Chief Technologist for the HP Labs Security Printing and Imaging program.
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