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HP Labs twitter popularity prediction

by on 02-11-2012 01:56 PM


twitter prediction.pngEarlier this week the HP corporate blog reported on an HP Labs study to forecast the popularity of news articles on Twitter – before they’re published. It was also reported on by Mashable and some other content sites.

 

The use of sentiment analysis and similar techniques to predict or adjust the impact of marketing campaigns while they are in their embryonic state should allow for their more effective use.

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