The Next Big Thing
Posts about next generation technologies and their effect on business.

HP and Project Runway

fashion.pngMy daughter always likes to watch Project Runway and as in the past, HP and Intel are providing much of the computing horsepower for Project Runway. There are some interesting behind the scenes shots.

 

This season, HP and Intel are inviting viewers to create gallery boards showcasing their personal style with inspiration from the show, for a chance to win new HP PCs, cash and prizes. Fans can share and submit their boards at www.hp.com/projectrunway, and fashion insiders from FashionIndieTRENDLAND and BRIT + Co. will serve as the contest judges.

 

This is an example of how a business can add consumer involvement (gamification?) and embedded marketing of products to drive a show's (or an organization's) contestants to new levels of performance.

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About the Author
About the Author(s)
  • Steve Simske is an HP Fellow and Director in the Printing and Content Delivery Lab in Hewlett-Packard Labs, and is the Director and Chief Technologist for the HP Labs Security Printing and Imaging program.
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