The Next Big Thing
Posts about next generation technologies and their effect on business.

Mobile devices and data collection, an untapped opportunity?

mobile info.GIFEveryone has is probably aware of the vast amounts of data available to organizations today as well as the large amount of “dark data” that is collected but never used. Mobile devices provide another source of data. This can either be gathered directly or derived. Derived data is the info that can be implied by the other information that is available.

 

Mobile devices are being used for a wide array of innovative applications ranging from disease assessment to traffic monitoring. In both these cases, information from smartphones can be gathered that is more accurate at a much lower cost than other more formal means.

 

How many of a business’s employees or customers have devices like this available? Is it significant enough that accurate information can be gathered and used in decision making processes? Can it be used to derive behavior?

 

This can be a whole new area for enterprise architecture planning that can be considered today.

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