The Next Big Thing
Posts about next generation technologies and their effect on business.

Moving Bits not Atoms

One of the things we've talked about before is moving bits not atoms. When you do need to move atoms, make sure that they will be used. Amazon has selected HP to print books on demand. This is critical because a significant percentage of books never find a home. This is one of the areas that HP has been experimenting around for a while with MagCloud and in a some what related activity with Halo.


These are all efficiency issues, and lately whenever I think about efficiency I start to think about sustainability and various types of cloud techniques, since a holistic perspective is needed.


It seems like there are many opportunities for organizations to take a new look at movement of material and where things are used and ask foundational "why and how" kinds of questions. During a downturn in the economy, these can free up funds that can be invested to come out of the downturn with momentum instead of inertia.


Telecommuting is a great example that almost any organization can do. With the incessent increase in energy prices, the transportation of atoms instead of ideas may be too costly.


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