The Next Big Thing
Posts about next generation technologies and their effect on business.

Overview of gamification

Gamification in business is an area that I’ve been interested in lately. In particular, looking at its use to both measure and change behavior, in many dimensions.

 

Gabe Zichermann gave an interesting talk at the 2012 The Next Web Conference in Amsterdam on gamification that is worth the time to watch, since it provides a good foundation for gamification (warning – he does use some strong language):

 

 

Gabe Zichermann coordinates the gamification.co site (one of the go-to sites for the topic).

 

The further I get into the topic, the more ways I see it can be applied (but gamification is not a panacea). Its reuse possibilitiesare exciting. There are so many business functions and situations that are similar across industries… that some behavioral and scenario libraries should be possible – reducing risk and increasing the likelihood of success for all.

Comments
| ‎08-24-2012 12:26 PM

Here is a post on cheating from a BunchBall blog titled Gaming the System

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