The Next Big Thing
Posts about next generation technologies and their effect on business.

Planning for a big data world…

cloud strategy.pngMcKinsey just released a report titled: Are you ready for the era of ‘big data’? The article asks a few big questions to help people think about their business and the future in a world abundant with data and the analytics to make sense out of it. Those questions are:

  1. What happens in a world of radical transparency, with data widely available?
  2. If you could test all of your decisions, how would that change the way you compete?
  3. How would your business change if you used big data for widespread, real-time customization?
  4. How can big data augment or even replace management?
  5. Could you create a new business model based on data?


These are the kinds of questions organizations need to ask when shifting from a world based on scarcity to one based on abundance. (Wow, I just noticed I started talking about this issue back in 2005.) Notice they are not asking questions about where the data comes from – they assume it exists.


This will affect the kind of employees organizations will need as well as the types of demands that will be placed on the ecosystem that surrounds the organization. Partners will need to share more than just their work output, or maybe it is a shift in thinking what constitutes the output of an organization. Its data and insight will likely become a primary output, instead of an afterthought.

| ‎11-04-2011 01:36 PM

There is even a related story: Data is Power in Popular Science.

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