The Next Big Thing
Posts about next generation technologies and their effect on business.

Service Innovation Workshop with NSF

SaaS.pngJust finished up a very interesting couple of days at a workshop to develop a research agenda for service innovation. The objective was to define a roadmap for future service innovation research and education for the NSF as well as academic and industry partners.

 

This was a very diverse group of about 60 people that broke into working groups to look at service innovation from a number of angles. One thing that almost all the groups appeared to rally around was the thought that the service modeling techniques currently in use (and simulations) are not up to the task of bringing diverse groups to a consensus and (more importantly) action.

 

We tried to avoid the typical trap of spending the entire meeting defining ‘service innovation’ and instead focus on areas where NSF funded research would do the most good (e.g., automation, incorporating knowledge into service system design, skill definition and education for next-generation service innovation) -- generating value.

 

There was one area where I had a bit of concern: the goal of human-centered service systems. I don’t have too much of a problem where the humans determine the value and consume the result (focusing attention on the unique), but if humans are on the critical path of executing the service, there had better be a good reason since I still view that human attention is going to be scarce.

 

We did get into an interesting discussion of if it is attention or understanding intention that is scarce?!?

 

There was also an interesting idea coming from the DIY space that if you can be a consumer in the future you can be a producer in the future. We’re not there yet, but it does show the level of disruption that might need to be embraced.

 

One great outcome for me was the opportunity to meet a number of like-minded people who have problems where I and others at HP can help address.

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