I had a chance to have dinner with Jim Spohrer (from IBM), Ammar Reyes (from Cisco) and Robin Williams (not that Robin Williams but a retired Life Fellow IEEE, Fellow ACM and [still] thought leader), while I was out in Cupertino this week, where we talked about services and an industry and a science. We discussed some of the service standards organizations (like SRII) and the degree of rigor and effort devoted to Service Research and Innovation . Has the curriculum changed at universities…??
Although there have been advances in this space, it is clear that there is not nearly enough based on the impact of service activities on the GDP and humanity as a whole. We discussed how it can be multiple generations before the changes are actually incorporated in the experience of students, since it takes a whole generation to replace the existing professors with those who have the context to take advantage of the shifts.
I mentioned to them that I’d talk with the HP folks about speaking at the SRII annual conference later this year, since I feel strongly about the need to rethink the whole service approach from one based on scarcity to one enabled by abundance. In fact, I am giving a similar presentation to a telecom entity today (shortly after I finish writing this post). Getting ready to talk with them made me realize that what we might take for granted as abundant (in this case telecom bandwidth), someone somewhere had to create and they clearly didn’t think it was abundant to get where they are.
The service industry needs to be on both sides of this scarcity and abundance issue and that is why there is so much opportunity for innovation.
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