The Next Big Thing
Posts about next generation technologies and their effect on business.

The Instant-On Enterprise and In-Flight Services

On November 2, 2010 HP unveiled its vision for the “Instant-On Enterprise“ – organizations that embed technology into everything they do in order to better address the rapidly changing needs of customers and citizens. 


Within the Transportation Industry, the competitive pressures are not only to reduce cost but to create an consumer environment that drives revenue through the customer experience. Instant-On in-flight services will not only provide a platform for revenue but also for customer satisfaction, serving up personal entertainment, shopping,and surfing, making long hauls long on enjoyment and short on boredom. In-flight services can deliver differentiated competitive advantage, not only at the terminal but in the clouds. At their core will sit technology-enabled services that make it all possible.


What Instant-On in-flight services might be available in the next few years?  Here are some possibilities:


  • Your flight becomes an extension of your home or office with capabilities such as video conferencing with your colleagues (or family) and access to your email
  • Play interactive games with others on the Internet, your plane or on another plane
  • Instead of pressing a flight attendant button you press a button on your screen and video chat directly with the flight attendant.
  • Get connecting flight information and if you have any questions video chat directly with the gate agent.
  • Fill out an interactive customer survey
  • Query other passengers to see if they want to share a ride from the airport

On the not so serious side, Instant-On in-flight services might allow the customer to:


  • Send a message to the person in front of you asking them to put their seat up so that you have some room to work
  • Complain that the flight is ending too soon because you are having too much fun with the in-flight experience.

 What do you see as Instant-On in-flight opportunities?

Comments
audio conferencing bridge(anon) | ‎09-09-2011 08:58 AM

hi,

 

good post. I like your post.

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About the Author
About the Author(s)
  • Steve Simske is an HP Fellow and Director in the Printing and Content Delivery Lab in Hewlett-Packard Labs, and is the Director and Chief Technologist for the HP Labs Security Printing and Imaging program.
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