The Next Big Thing
Posts about next generation technologies and their effect on business.

The need for an innovative look at innovation efforts

innovation unlock.pngI’ve been in a number of discussion lately looking at innovation activities. In today’s dynamic business environment, the status quo is riskier than changing – sometimes it may not matter which direction you move, as long as you’re not standing still.

 

I am a big advocate for gamification, but most of these efforts are based on a bottoms-up approach that tries to leverage the ‘intelligence of the crowd’. Some interesting things definitely do come out of these efforts, but rarely are they directed on what is really needed. If 5% can be implemented, you’re doing great with these approaches.

 

That is where top down approaches to innovation come into play. They try to focus the innovation flow around a specific concern or issue. I used the term flow, because it’s happening, whether we tap into it or not – innovation is just part of being human. Top down in combination with a bottoms-up approach are more effective. Yet – they’re not effective enough.

 

I have figured out a few things (that are probably obvious to most):

  • Innovation needs a strategic focus. At the same time, the chance of getting it right the first time is slim, so an approach needs to be both strategic and agile (at the same time).
  • Innovation needs to be part of the mindset of the people involved. For many organizations, innovation doesn't feature anywhere in their plans and that’s a shame. This can be true for entrepreneurial organizations as well as large corporations. I mentioned strategic importance of innovation, yet culture eats strategy for lunch.
  • If you want to grow, you need to find a way of embedding innovation in your strategic priorities – and that means investment. It also needs to be focused on what you do and how you do it. This is one of the most frustration parts of working in the IT space. We think that being innovative in IT is something that should be recognized by the rest of the business. In many ways, they pay us (particularly service organizations) so they don’t need to see it at all – let alone view it as innovative.
  • Innovation efforts need to be measurable. Just because ideas are new, doesn’t mean there won’t be a ruler to measure progress. There will be one, why not plan on it.

A while back I mentioned that one of the first laws of technical leadership is “don’t discourage them”. The same can be true about the approach to innovation. At the same time, innovation efforts need to be focused on outcomes -- we actually need to do something and not just think about it.

 

I have come to the conclusion that we need a more innovative approach to innovation, since the whole concept is full of conflicts. One of the first things that is probably always true though is the need to develop a common understanding and definition of innovation, since it can mean so much to so many .

Comments
| ‎08-15-2014 06:36 PM

Lately I've been overlooking the obvious. I feel obliged to point out that in addtion to top-down and bottom-up innovation, there is always the distruptive innovation that flies in the window and suprizes everyone.

 

Unfortunitely, only those that are truly lucky can depend upon that one. I'd rather be determined than lucky - it helps me sleep better at night.

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