HP’s Paul Evans interviewed Geoffrey Moore in this next video (10 minutes) dealing with the drivers of IT transformation.
One of the first questions asked in the interview is “What is the next agenda for IT?” and Geoffrey answered “tapping into the customer experience” for the enterprise. This video goes into a bit more detail about systems of engagement.
Some people have asked if this consumerized view of IT systems just a technology looking for a problem. As Geoffrey points out, we have a whole other kind of business environment today than the situations that spawned the existing application portfolio. Businesses have become more specialized and to address the market ecosystems have formed and those ecosystems can be global in nature and we need to type of collaborative structures in businesses that have taken off in the consumer space.
It is not that the existing systems functionality is no longer required; it just needs to be accessed in more diverse ways. This requires a fundamental assessment of the existing applications and their alignment to the business culture and strategy.
I was a bit surprised that Geoffrey Moore even used the term “enterprise architecture” in addressing how to move to these new models. I’ve mentioned before that some people view that they don’t need an enterprise architecture when I move to the cloud – my perspective is now you need it more than ever. If anything it needs to expand into user interface design and attention engineering.