The Next Big Thing
Posts about next generation technologies and their effect on business.

Who defines business opportunities of mobile?

mobile worker2.pngThis morning I was in a discussion with some people from academia and industry that was primarily focused on communications trends. We quickly dove into the issues of security, networking education, mobility and sensing. Everyone agreed about the impact these areas are having at a high level, but when you dug down just a little bit, the business implications thinking stopped.

 

These technologies are going to shift how we think about some of the foundational aspects of business and employment today. Concepts are going to shift by asking: “What is a mobile worker?” In this age of BYOD and Mobile Device Management (MDM), nearly everyone is a mobile worker. Mobile is no longer special, it is a foundational tool for the masses, not a convenience for the elite. If anything, when the field services workers at the face of the customer are enabled by the technology, they can fundamentally shift how the client sees an organization. For many business the client is the field service worker.

 

Mobile interfaces can be more effective (since they are present at the time information is needed) and can actually be more secure (with all the sensing capabilities of modern devices they have much greater contextual understanding of who you really are than old PC or green screen interfaces ever could).

 

Organizations that want to generate new business value need to start identifying the business processes that are under-addressed with in the current IT portfolio (can a more mobile interface help?). They need to assess how the roles in those processes could be support – what is scarce in the decision making process – and provide the content (or even context) needed to make that process more effective. Techniques can be applied to shift adoption.

 

One thing that also needs to be considered is how will the change be tracked. With all the information mobile devices are capable of gathering, it sets the stage for a much deeper understanding of what is really happening, allowing more agile organizations to make course corrections on their deployments along the way.

 

Employees and customers are typically excited to use these techniques, if they can perceive its value. If they can embrace the experience. It is up to us to recognize the opportunity and make it happen. 

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