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The Next Big Thing
Posts about next generation technologies and their effect on business.

Your organization, you and name recognition

Charlie Bess| February 17, 2012
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I was in a discussion this week with a person who has moved between a number of organizations in their career. They stated when they wanted to evaluate their imprint on an organization they would put that organization name along with their own first name, into a search engine. So I tried it for myself – when I put “HP Charlie” into Bing -- I come out on top. When I put it into Google, I came in second.

 

Your ego falls apart though when someone with the same first name is placed in very prolific/visible role like happened to me when Charlie Feld moved into EDS a number of years back.

 

Maybe it’s just me but I’d never thought about impact assessment like this before. It was a verifiable and constantly changing way to assess your effect on an organization and its market presence.

Tags: Trends
Comments
michele.degani | ‎02-21-2012 08:08 PM
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Interesting exercise. I came up 2nd on Google, along with Glee's Michele Lea (if you don't count ads at the top) but I didn't show up via bing until page 2.

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| ‎02-21-2012 10:01 PM
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Pretty cool Charlie! I came up first in Google and Bing. Bing returned many more varied results. Now, HP cannot hire anymore Kristies spelled as such  :smileywink:

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| ‎02-23-2012 05:19 PM
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Also with personalization, my response from Google was quite a bit different than someone else's might be.

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About the Author
  • Steve Simske is an HP Fellow and Director in the Printing and Content Delivery Lab in Hewlett-Packard Labs, and is the Director and Chief Technologist for the HP Labs Security Printing and Imaging program.
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