The Next Big Thing
Posts about next generation technologies and their effect on business.

Data and Drugs - an example of the use of insight

drug data.pngYesterday, the New York Times had an article titled: Pills Tracked From Doctor to Patient to Aid Drug Marketing. The articles discussed how the new analytics capabilities are allowing drug marketers to locate influential doctors by their social behavior as well as patient behavior. This article was a good example of where additional insight can be used to define action.


I normally view much of the “Big Data” trend to be focused too much on insight and not enough on action, but this article did talk through some of the interesting issues at least as it relates to the healthcare provider market. 

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About the Author(s)
  • Steve Simske is an HP Fellow and Director in the Printing and Content Delivery Lab in Hewlett-Packard Labs, and is the Director and Chief Technologist for the HP Labs Security Printing and Imaging program.
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