A few months back I wrote a post about an HP e-zine focused on the healthcare and life sciences, then there was one on Finance and Accounting. I just received a new one focused on Oil & Gas. The articles included in this issue are:
- Five trends shaping the future of oil and gas
- Exploit sensor data for real-time decision-making
- Three critical enablers supporting the industry’s future
- Master big data to optimize the oil and gas lifecycle
- Pump up efficiency with mobility
- Once more unto the breach: Comprehensive security in the digital age
- Considering the cloud?
These focus on how organizations can use the abundance of capabilities that exist today to shift the value equation in the Oil & Gas space. The capabilities of mobility, beyond just a mobile phone but including all the sensing capabilities that exist at the edge of the enterprise, combined with the analytics available today can radically shift the understanding of what is taking place today as well as reduce the latency for the enterprise to respond to what has happened or even predict what will happen.
All of these industry focused activities are part of a larger effort to discuss the future use of technology. You can let your voice be heard on the Enterprise 20/20 project -- where these ideas and many others about the future enterprise are discussed.
Last week, I was part of a panel discussing innovation and technical adoption with a number of CEOs in the Dallas Texas area. During the discussion we talked about the opportunities that exist around us and the new type of business models that will be driving organizations forward.
I was asked what kind of research is needed to for organizations today to match the new service opportunities of tomorrow, After the meeting some other folks in the HP Services and Solutions lab went through a few iterations to come up with a short paragraph that captures the essence of our thinking:
“Staying aligned with rapidly evolving business needs will require future enterprises to be agile and dynamic. The ability to identify and link related data, establish the right information flow, connect people and information, and provide insights on information is crucial in enabling decision making from an ever increasing stream of information. Research is needed to reduce the time to action for the enterprise, and streamline the organizational changes necessary to proactively react to the competitive landscape of the firm. In the enterprise of the future, not only employees but also customers influence success, it is important to establish the relationships and foster the collaborative culture among employees, customers, suppliers and the enterprise, and engage this ecosystem in generating value. Enabling this vision will require automated capture of digital information, technologies for connecting people-to-people and people-to-information, platforms for data analysis, response automation, context recognition, dynamic configuration capabilities, innovative collaborative technologies and knowledge enabled decision-making. As business becomes more digital (and social), these advances will be the foundation and measure for the value of IT in the enterprise.”
Tomorrow I’ll have another post about the vision implied by this research.
One thing about the data explosion at the edge of the enterprise is that it will bring an unimaginable amount of data into the grasp of organizations. We think today in big data terms of petabytes. For many organizations this big data is the gathering of their operational data into central sites that can be used. For others, this data comes in the form of aggregating the social web of information from Facebook, Twitter and the like.
As we move into having more information coming from the internet of things, everyday devices can contain sensors and provide data to the point where it will eclipse the information coming from humans. It will be measured in zettabytes and more. Examples within our everyday lives that you can buy today:
- Botanicalls – enable your plants to tweet you when they are dry
- PuppyTweets – enables you to have a message whenever your dog moves or barks. The Puppy Tweets™ tag detects it and sends a Tweet.
This kind of information flow enables individuals to have a richer understanding of things they care about. For businesses, sensing every machines and every physical interaction is well within the realm of what’s possible.
Data techniques will need to have bigger better servers and radically different data storage and analysis techniques. Network capabilities will need to expand. The types of displays and interactions with the information will need to change as well. Organizations need to start thinking about the kinds of information they wish they had and how they will get it into a usable form.
I saw this video of a project to shift the edge of the enterprise for grocery shopping to something more convenient for the consumer.
This is a good example of changing the definition of the enterprise interface. In this case they made “the grocery store” a thin sheet of paper (with QR codes) in a subway, a smartphone and home grocery delivery. That last part reminded me a bit of some of the failed dot com era efforts. This approach may have addressed some of the issues that made that effort fail. After all, home grocery delivery still exists in the US through PeaPod, Schwan’s and many local efforts.
The physical presence of the sheet of paper is why I called this a hybrid approach. They didn’t limit themselves to a web based or a brick and mortar approach. This approach is somewhere in-between.
Just because the grocery business has worked a certain way for the last 50 years, there can be changes in consumer expectation that makes these new ways useful to a specific consumer space. This is the issue described in the Innovator’s Dilemma where a new approach enters at a targeted market segment and then expands to take over market leaders.
One of the areas I’ve mentioned that contributes to the abundance of information is the use of sensing at the edge of the enterprise. HP labs just released this technical report about using Hybrid gold nanofinger SERS structure for sensing.
They engineered gold-coated polymer pillar structures, they called gold nano-fingers, similar to tiny tweezers for active molecule capture and detection using Surface enhanced Ramen Spectroscopy techniques.
Nanosensors based on SERS have exciting potential capabilities to address almost all aspects for ultra-sensitive and high-resolution sensing that can be applied to numerous industries and fits in with the HP CeNSE project.