The Next Big Thing
Posts about next generation technologies and their effect on business.

Playful design is good, but not focused on business application of gaming techniques

I continue to try and expand my understanding of gamification concepts and recently read: Playful Designplayful design.gif


This book is good overview of the design issues of games and gameplay. I was looking for a book focused on the application of game techniques in business and this is definitely not that book.

Playful Design does a great job covering the foundational issues of game design, but it is in the context of traditional gaming. The book is written from the perspective of maximizing the player’s experience playing the game and discusses the various reasons people come back for more.

The book is definitely worth reading as background material. It will help expand your view of how gaming can be applied effectively, since it covers a varied range of implementations over the history of gaming.

Labels: Gamiification
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About the Author(s)
  • Steve Simske is an HP Fellow and Director in the Printing and Content Delivery Lab in Hewlett-Packard Labs, and is the Director and Chief Technologist for the HP Labs Security Printing and Imaging program.
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