The Next Big Thing
Posts about next generation technologies and their effect on business.

Media and Entertainment Companies Gravitating to the Cloud

manage-now.jpgThe Media and Entertainment sector is changing quickly in terms of content creation, production, and management.


Digital assets are created in one location, shots are reviewed in another location and sequences are edited in yet another location. Making the situation more complicated is the fact that today's biggest productions leverage content from dozens if not hundreds of providers for preproduction, production, post-productions, and visual and sound effects.


This diversification of the production process has created new and difficult management challenges for the content producers. Media and Entertainment companies today need to provide instant access to the same information and assets regardless of geography and time zone while keeping up with exacting security and stringent version controls.


Cloud solutions address these problems.  But what is the Cloud?


In order to understand the Cloud, we at HP like to separate the Cloud into three basic types:


Public cloud—The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization providing cloud services.


Hybrid cloud—A hybrid cloud is a cloud computing environment in which an organization provides and manages some resources in-house and has others provided externally.


Private cloud—The cloud infrastructure is operated solely for an organization. It may be managed by the organization or a third party and may exist on premises or off premises.


Media and Entertainment companies tend to select the Hybrid cloud because it supports their unique workflows while leveraging best in class storage and infrastructure management, cluster and grid management, and service-oriented architecture in a multitenant (or multi production) cloud computing environment.

HP Enterprise Cloud Services is positioned to be the leader in this new paradigm. By leveraging its pre-existing utility infrastructure as a base, HP has created an industry specific solution that addresses the issues above.


My colleague Steve Poehlein, Director of Media and Entertainment Solutions for HP Enterprise Services has recently published a viewpoint paper, “Moving media and Entertainment to the Cloud” if you would like more information.


In my next blog post, I will discuss how DreamWorks leveraged HP cloud-like services to produce its blockbuster Shrek 2.

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About the Author(s)
  • Steve Simske is an HP Fellow and Director in the Printing and Content Delivery Lab in Hewlett-Packard Labs, and is the Director and Chief Technologist for the HP Labs Security Printing and Imaging program.
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