[Edit 7/29] The bing team has issued apparently issued a statement regarding this issue.
"Starting 7/15, mobile customers using version 4.6 or older of the Bing app for Windows phone, received a notification that the Bing app is no longer available on their device. Bing is committed to delivering a mobile strategy that rapidly evolves to better meet the needs of consumers, and as a result has decided to optimize the Bing app for the higher screen resolution (greater than 96 dpi) Windows phone devices to ensure the best mobile search experience. Customers can continue to access Bing browse on any mobile device through m.bing.com."
Back in May, Mary J. Foley announced that Microsoft was releasing an updated version of bing for Windows Mobile 6.x devices. This application runs on a device and allows a user to get local information based on GPS coordinates (weather, movies, phone numbers, gas prices, etc). It also can interact with a device's GPS to give the user real time locations and directions.
With the release of Windows Phone 7 just around the corner there was some speculation on how long older phones would be supported with this application. I got my answer this month when my bing Mobile application (4.6.9179.1) just stopped working on my Sprint based, HTC Touch Pro without using a workaround1. I had been using this application almost daily for the past few years and it worked very well. Now when it starts up it connects to Microsoft and tries to update to a new version, which it can't because my device doesn't have a high resolution display and therefore isn't supported. The application then displays the message
Sorry, the bing application isn't supported on this device. Go to m.bing.com in your browser instead? [Yes] [No]
I thought clicking [No] would allow me to use the unsupported version of the application, but instead I found the application freezes for about 30 seconds and then shuts down completely. This is a shame as I really liked the bing for Windows Mobile and the fact it worked with my built in GPS. Obviously the browser version can't do that, and the application isn't good enough to warrant upgrading to a new phone.
The bing marketing group really hasn't done a good job of marketing this application to begin with. After this experience, I am thinking maybe it was for good reason. If you are deploying enterprise software mobile applications for users to connect to your services be sure you don't alienate them by disabling their working applications. Add another dissatisfied customer that Microsoft/bing just lost to Google Maps for mobile.
1The application will work as long as the network is disabled (Airplane Mode) on startup and then enabled after the update check is done.
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