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How HP Is Leading the Charge Against Data Center Energy Inefficiencies

By Munther Salim

 

An article in the New York Times last week raised important questions about high energy consumption by data centers. In my previous post, Building the Green Data Center: the Key Initiatives and Guidelines, I argued that the NYT’s criticisms of the industry need to be balanced by a view of the tremendous efforts behind Design-for-Environment of new facilities and greening of legacy ones.

 

In this post, I’ll look at some of the contributions HP is making in this area.

 

We address energy consumption on two fronts: with the products and services we offer, and within our own operations. Over 1,000 HP products sold around the world carry eco-labels, meeting stringent energy-efficiency requirements. Within the company, we use collaboration tools for long-distance meetings that simulate face-to-face conferences, which helps us to cut down on business travel and lower CO2 emissions. HP has a long history of innovating ever more efficient IT hardware, from servers to PCs to printers and smart printing management. 

 

Generally, 2011 IT hardware is 60% more efficient than 2005 hardware!  From a data center optimization perspective, HP has a long track record of consulting, designing, and optimizing more efficient data centers, in terms of IT configuration inside the data center as well as the building envelope and site selection. For example, HP consolidated its own data centers’ internal IT operations from 85 to 6 highly efficient data centers. And we’ve worked with clients to reduce the footprint of trade data centers by over 12,000 m2 over the last few years.

 

In the last few years, HP designed some of the world’s most efficient facilities — which are considered innovative data center designs by many industry experts and analysts — including over 25 LEED, Green Globes and Energy Star certified facilities.   

 

HP Labs has been at the forefront of several key research areas. Sustainability innovation was paramount in developing our net zero energy data center vision in late May. This innovation will find its way directly from the lab to the client.

 

HP is the only technology company contributing to the development of ISO 50001 standards for energy management.

 

HP has worked with the U.S. Environmental Protection Agency since 1992, when the ENERGY STAR program was launched. Since then, many of our products have met ENERGY STAR requirements, including PC products, printers, televisions, servers and data center solutions. In addition, HP has been a consultant to the DOE Save Energy Now initiative mentioned in my previous blog, as well as the Singapore National Environmental Agency to help develop their most recent green standards.

 

Many HP products meet other stringent, global eco-label qualifications, including Germany’s Blue Angel, Taiwan Green Mark, Japan PC Green Label, China Energy Conservation Program (CECP), IT Eco Declaration, Sweden’s TCO ’03, Korea Eco-Label and Canada’s Environmental Choice. In addition, HP has numerous products registered at the silver rating with the Electronic Product Environmental Asset Tool (EPEAT), an online procurement tool that helps customers select computing products based on their environmental attributes.

 

HP’s Personal Systems Group — Imaging and Printing Group at the time— led the development of the California power supply regulations that have been adopted by several countries.

 

Finally (and typical of many large corporations), HP has been confronted with a number of energy management challenges of its own, such as operating thousands of facilities in 170 countries. HP has set a goal for absolute energy reduction of 20%. Additionally, we have over 1,000 direct first order suppliers (“Tier I”), and tens of thousands of indirect, second order, suppliers. We’ve put a process in place to collect and report supplier emissions, and now we’re working to train suppliers on energy efficiency.

 

In total, HP has spent hundreds of millions of dollars on energy initiatives with thousands of separate energy, water and waste service providers. We invested $11 million in 2010 alone. We project this investment will return over $30 million in savings over three years. In 2010, HP projected 16% reduction in total energy through various companywide initiatives such as consolidation, quadrupling the number of collaboration studios worldwide, virtual collaboration, implementation of renewable technologies across the real estate portfolio, employee engagement, reuse/recycling and smart packaging.

 

You can tap into our expertise: Learn how HP Critical Facilities Services can help you improve efficiency and sustainability for your data center.

 

Check out responses to the New York Times article from these HP bloggers:

 

Richard L. Sawyer: Data Center Generators: Hidden Assets

 

Bill Kosik: Yes, Data Centers Are Energy Hogs, But Here's How We're Making Huge Efficiency Gains

 

Munther Salim, Ph.D., C.E.M., LEED GA, is Global Energy and Sustainability Leader with HP Critical Facilities Services.

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About the Author
Editor and writer with 12+ years experience in the corporate software and technology sectors.
About the Author(s)
  • I’m a Global Strategist, a certified (PMI) Project Manager, specializing in business to IT alignment, agility consulting, Infrastructure Transformation and Strategic Architecture for Big Data, Mobility, Private Cloud, Unified Communications and Collaboration. I drive the strategy, vision and content of strategic consulting services in the Big Data IT Infrastructure services area at HP. As part of this, I meet with senior level customers to understand their challenges, conduct workshops to determine future vision and roadmaps as well as presenting at industry and analyst events.
  • Craig Partridge is the WW strategy lead for HP Technology Services Networking group. His role now covers strategy for consulting, professional and support services. The major areas of focus are Mobility, UC, Cloud Networking and IPv6. All aligned to core HP networking solutions - simplified, secure, optimized and available.
  • Don has held roles with the business and marketing of consulting for HP. Currently he supports HP's Client and Microsoft Solutions and the emerging Mobility Consulting services. He holds a MBA from UCLA's Anderson School.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • Having joined HP in 2003 Ian Jagger is the world-wide marketing and program manager for HP Technology Consulting's Strategic Consulting Services, Critical Facilities Services and Energy and Sustainability Management Services, as well as emerging IT services Prior to his current role, he served as the HP Services Marketing Manager for Central and Eastern Europe, Middle East and Africa, having joined HP in a similar role in the Middle East. Prior to HP Jagger had a 15 year international sales career, culminating in being Sales and Marketing Director for Steelcase Inc addressing Northern Europe before focusing more specifically on marketing. His initial focus was consultancy and interim marketing management, primarily for small to mid-sized customers based or looking to expand in the Middle Eastern region. Immediately prior to joining HP he was a strategic marketing consultant addressing investment targets for a technology fund. Born in Rochdale, United Kingdom, Jagger holds an honors bachelor of science degree in economics and a degree in social psychology from Loughborough University, England. He also holds a Masters Diploma in Marketing from the Chartered Institute of Marketing, is a Member of the Chartered Institute of Marketing and a Chartered Marketer. He has one daughter and lives in Cary, North Carolina.
  • Jeff Enters works in the HP Technology Services Networking organization and consults with customers on their IT strategies. He has over 20 years of consulting, design and integration experience in multi-vendor Voice and Data environments.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Jordan Lee has over twenty years of consulting and industry experience, helping some of the world’s largest firms craft and implement their business and IT strategies. His priority is to advise Hewlett-Packard clients how to best prepare for and take full advantage of the dramatic shifts in the IT economy taking place today. Over his career, Mr. Lee has held executive positions both in industry and consulting organizations, where he has provided consulting to some of the largest firms in the US. Over the years, he has helped his clients redesign business processes and organizations, and implement strategic IT programs around ERP, System Integration, Business Intelligence, and IT Infrastructure.
  • Jordan owns the worldwide mobility portfolio for TS Network Consulting and is a OneHP Mobility ambassador. His expertise centers on mobility strategy, client and applications virtualization and enterprise mobility management technologies.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Ken Larson has over 30 years of experience in Information Technology aligning business to technology. As an Enterprise Architect, he has delivered many successful architecture related services across business and government sectors in manufacturing, insurance, banking, oil, utilities, US state and federal governments. He is certified in TOGAF and IT Service Management.
  • Laura Cunningham is a CPA and business consultant with HP Technology Services Consulting. She helps CIOs and their teams bridge the gap between what the CIO wants and what the CFO requires by building a comprehensive business case that can withstand financial scrutiny.
  • I am on the WW Cloud and Big Data Solutions Team. I help our customers adopt HP advanced solutions that are made up of products and services from across HP. I have over 30 years experience in the technology business including 17 years of business ownership.
  • Broad mix of experiences developed in more than 20 years of technology-driven innovation. Fascinated by changes triggered by mix of behavior, needs and technology. Bachelor in Theoretical Physics.
  • Working for EMEA TS Consulting, I am a Specialist in end to end management of customer data, from creation through consumption, to protection and preservation and ultimately (controlled) destruction. This includes, host, connectivity, storage, data protection and backup and archive, from a technical and more importantly, operational perspective. I have worked in the storage and data management industry for over 15 years, on both sides of the desk, as a customer and now as a consultant.
  • Patrick Lownds is a Senior Technology Consultant and is involved in designing and delivering both Client Virtualization and Cloud Computing solutions in the datacenter. Patrick co-authored “Mastering Hyper-V Deployment
  • I’m a Global Chief Engineer certified Exchange Architect and Master (MCA and MCM), specializing in Messaging, Mobility, Private Cloud, Unified Communications and Collaboration. This relates to all work to coordinate sales, pursuit and delivery readiness in all services that relate to HP's portfolio around Microsoft Exchange. Includes internal readiness as well as external events, analyst briefings. With 25+ year’s experience in the industry. Thomas has been involved with Microsoft products since 1993. Specialties: - Architecting complex public and private Cloud solutions for Exchange, SharePoint and Lync in standard, dedicated or hybrid scenarios. - Lead the HP specialists team unit to win and acheive our business targets and budget - Drive HP's Exchange Services for Private Cloud - Working with partners, vendors and internal teams to align, expand and grow HP's strategy.
  • Tim Swiader has twenty plus years in the Information Technology industry. He has worked primarily with the fortune 100 and legacy carriers transforming their applications, networks and data center facilities.
  • Tom Clement has over 30 years experience in the areas of adult learning, secondary education, and leadership development. During this time Tom has been a consistent champion of “non-traditional” training delivery methods, including blended learning, virtual delivery (self paced and instructor led), the use of training games and simulations, and experiential learning. Tom has spent the past 25 years of his career at Hewlett Packard, focused most recently on HP’s global Virtualization, Cloud, and Converged Infrastructure customer training programs. Tom manages the strategic direction and overall performance of these training programs, ensuring these worldwide programs help HP’s customers capitalize on the business opportunities made available by IT advancements in each of these subject areas. Tom and his global teammates utilize best in class instructors, course content and supporting equipment infrastructure to deliver these training programs to HP’s customers. The team prides itself on providing the Virtualization, Cloud, and Converged Infrastructure content customers need when and where they need it, anywhere in the world. Tom is based in the Washington, DC suburbs and can be reached at tom.clement@hp.com.
  • Tari is a Distinguished Technologist with 30 years of IT and cyber security experience. He is dual board certified in information security/business continuity and is responsible for a wide range of management and technology consulting services encompassing information security, disaster recovery, privacy, and risk management. His problem-solving skills, knowledge of various technology platforms, compliance statutes, industries, as well as his experience in deploying defense-in-depth and InfoSec Program solution architectures is commonly applied when advising CIOs/CISOs as well as leveraged in numerous HP client engagements throughout the world. Tari has designed, built, and managed some of the world’s largest InfoSec programs allowing them to defend against even the most aggressive attackers.
  • I provide technical consulting services at all phases including analysis, planning, design and implementation. I have a wide range of experience in WAN and LAN technologies, as well as providing security solutions and deploying operating system infrastructure. Besides working directly with clients to deploy technology in their data centers, I also find myself architecting or discussing solutions with a business’s chief information officer, helping to lay out a roadmap for the coming years.
  • Bill is the Principal Data Center Energy Technologist for HP Technology Services. Kosik is a licensed professional engineer, LEED Accredited Professional, a Certified Energy Manager, and a Building Energy Modeling Professional. He is responsible for research and implementation of sustainable, energy-efficient, and environmentally responsible design strategies for data centers. He is currently a subject matter expert for the USGBC on the new LEED Data Centers, the EPA/DOE on unification of energy metrics, and the Green Grid on responding to the EPA’s Energy Star for Data Centers program. He has an engineering degree from the University of Illinois at Urbana-Champaign.


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