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Moonshot System: HP reshapes your world (again)

I am an avid reader of non-fiction books with topics such as the FBI, CIA and Secret Service. The thing that intrigues me the most about this subject matter is how these agencies use and rely on technology to complete their mission and stay safe in the process. This technology can range from top secret gadgets used for clandestine purposes, to super-computers that use big data to isolate and predict possible criminal activity.

 

The reality is that even though the original use of the these gadgets and techniques were for top secret activities, many of them eventually worked their way into the public domain, showing up as products that today we find indispensable. At one time, RADAR (including your microwave oven), GPS, digital photography and even the Internet were all used exclusively for military applications. This is just a small sampling of technologies that have been transported into the public domain. DARPA (the Defense Advanced Research Projects Agency) has been a major contributor to this list, including developments in satellite imagery and cloud computing.

 

It is important to know that HP has played a key role in the research and development of some of DARPA's technological advancements. For example, back in 2005 HP announced a new project with DARPA to develop technologies to improve the performance of mission-critical computer networks used during combat and other vital operations. The project was to improve the reliability of TCP/IP (Transaction Control Protocol/Internet Protocol) – the basic communication system on which the entire Internet is based. HP Labs is also a part of projects funded by DARPA that use HP's memristors to accelerate the realization of artificial intelligence.

 

Aside from HP Labs' relationship with DARPA, HP has developed technologies that ultimately produced the pocket scientific calculator (1972), thermal inkjet printing (1984) and RISC architecture (1986). In the past two decades, HP's contributions have ranged from optical sensing technology used in cordless mice (1998), to the world's first molecular logic gate (1999 – a fundamental step in the creation of chemically assembled electronic nanocomputers), to Jena, the most popular toolkit for Semantic Web developers (2000). While some of these projects seem to be "out there" a little, I would bet at one point, many people also thought that GPS technology and ink-jet printers were a little "out there" too.

 

HP Moonshot System.jpgCarrying on this tradition, HP recently announced HP Moonshot System, another technology that will fundamentally change the way we look at enterprise level computing. With paradigm-shifting hardware configurations that can be tailored to specific applications, there is no other server, storage and networking platform that can achieve the same levels of energy savings and space efficiency that Moonshot offers. It is a huge leap forward in server design that addresses the speed, scale and specialization required for the new style of IT. Everything that is common in a traditional server is shared to create a resource pool: the power supply and the power cords, the cooling fans, the management interface and the management network, the network interface and the network uplinks are all shared across forty five servers. In effect, everything is shared other than the software defined portion of the design.

 

The term “software defined” servers is used to describe the fact that they are designed, tailored and optimized for a specific software workload. Because of the innovative chassis design, only dedicated and specialized functionality is housed on the server. Aligning the right amounts of compute, memory, storage, and I/O to a specific workload is the key to achieving high levels of efficiency at scale.

 

And like DARPA and HP's collaboration, an industry transformation cannot be achieved by a single vendor; a coalition of like-minded partners is required. This coalition currently includes over 25 silicon and software partners who are in the labs – either physically or remotely – with HP, improving solutions and coming up with new solutions that will get collectively launched.

 

So, continuing the long history of technological innovation, HP is now developing a community of servers where dedicated and specialized functionality is separate, and everything that is common is shared. That has never been done before. But before long we’ll all be taking it for granted. Like ink-jets and GPS.

 

 

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About the Author
Bill is the Principal Data Center Energy Technologist for HP Technology Services. Kosik is a licensed professional engineer, LEED Accredited...
About the Author(s)
  • I’m a Global Strategist, a certified (PMI) Project Manager, specializing in business to IT alignment, agility consulting, Infrastructure Transformation and Strategic Architecture for Big Data, Mobility, Private Cloud, Unified Communications and Collaboration. I drive the strategy, vision and content of strategic consulting services in the Big Data IT Infrastructure services area at HP. As part of this, I meet with senior level customers to understand their challenges, conduct workshops to determine future vision and roadmaps as well as presenting at industry and analyst events.
  • Andre is a Principal Solutions Architect specialising in enterprise infrastructure consulting with particular focus on enterprise storage, server virtualisation, cloud computing, and IT to Business translation. Andre also holds various University degree's in Information Technology and Business and Administration majoring in Strategic and Organisational Management
  • Craig Partridge is the WW strategy lead for HP Technology Services Networking group. His role now covers strategy for consulting, professional and support services. The major areas of focus are Mobility, UC, Cloud Networking and IPv6. All aligned to core HP networking solutions - simplified, secure, optimized and available.
  • Don has held roles with the business and marketing of consulting for HP. Currently he supports HP's Client and Microsoft Solutions and the emerging Mobility Consulting services. He holds a MBA from UCLA's Anderson School.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • Having joined HP in 2003 Ian Jagger is the world-wide marketing and program manager for HP Technology Consulting's Strategic Consulting Services, Critical Facilities Services and Energy and Sustainability Management Services, as well as emerging IT services Prior to his current role, he served as the HP Services Marketing Manager for Central and Eastern Europe, Middle East and Africa, having joined HP in a similar role in the Middle East. Prior to HP Jagger had a 15 year international sales career, culminating in being Sales and Marketing Director for Steelcase Inc addressing Northern Europe before focusing more specifically on marketing. His initial focus was consultancy and interim marketing management, primarily for small to mid-sized customers based or looking to expand in the Middle Eastern region. Immediately prior to joining HP he was a strategic marketing consultant addressing investment targets for a technology fund. Born in Rochdale, United Kingdom, Jagger holds an honors bachelor of science degree in economics and a degree in social psychology from Loughborough University, England. He also holds a Masters Diploma in Marketing from the Chartered Institute of Marketing, is a Member of the Chartered Institute of Marketing and a Chartered Marketer. He has one daughter and lives in Cary, North Carolina.
  • Jeff Enters works in the HP Technology Services Networking organization and consults with customers on their IT strategies. He has over 20 years of consulting, design and integration experience in multi-vendor Voice and Data environments.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Jordan Lee has over twenty years of consulting and industry experience, helping some of the world’s largest firms craft and implement their business and IT strategies. His priority is to advise Hewlett-Packard clients how to best prepare for and take full advantage of the dramatic shifts in the IT economy taking place today. Over his career, Mr. Lee has held executive positions both in industry and consulting organizations, where he has provided consulting to some of the largest firms in the US. Over the years, he has helped his clients redesign business processes and organizations, and implement strategic IT programs around ERP, System Integration, Business Intelligence, and IT Infrastructure.
  • Jordan owns the worldwide mobility portfolio for TS Network Consulting and is a OneHP Mobility ambassador. His expertise centers on mobility strategy, client and applications virtualization and enterprise mobility management technologies.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Ken Larson has over 30 years of experience in Information Technology aligning business to technology. As an Enterprise Architect, he has delivered many successful architecture related services across business and government sectors in manufacturing, insurance, banking, oil, utilities, US state and federal governments. He is certified in TOGAF and IT Service Management.
  • Laura Cunningham is a CPA and business consultant with HP Technology Services Consulting. She helps CIOs and their teams bridge the gap between what the CIO wants and what the CFO requires by building a comprehensive business case that can withstand financial scrutiny.
  • I am on the WW Cloud and Big Data Solutions Team. I help our customers adopt HP advanced solutions that are made up of products and services from across HP. I have over 30 years experience in the technology business including 17 years of business ownership.
  • Broad mix of experiences developed in more than 20 years of technology-driven innovation. Fascinated by changes triggered by mix of behavior, needs and technology. Bachelor in Theoretical Physics.
  • Working for EMEA TS Consulting, I am a Specialist in end to end management of customer data, from creation through consumption, to protection and preservation and ultimately (controlled) destruction. This includes, host, connectivity, storage, data protection and backup and archive, from a technical and more importantly, operational perspective. I have worked in the storage and data management industry for over 15 years, on both sides of the desk, as a customer and now as a consultant.
  • Patrick Lownds is a Senior Technology Consultant and is involved in designing and delivering both Client Virtualization and Cloud Computing solutions in the datacenter. Patrick co-authored “Mastering Hyper-V Deployment
  • I've been working in HP since 2007 like IT agent, developer, Web designer and then like Web Project Manager
  • I help clients use service management to create business value for themselves and their customers. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at http://uk.linkedin.com/pub/dir/Stuart/Rance or Follow me on Twitter @StuartRance
  • I’m a Global Chief Engineer certified Exchange Architect and Master (MCA and MCM), specializing in Messaging, Mobility, Private Cloud, Unified Communications and Collaboration. This relates to all work to coordinate sales, pursuit and delivery readiness in all services that relate to HP's portfolio around Microsoft Exchange. Includes internal readiness as well as external events, analyst briefings. With 25+ year’s experience in the industry. Thomas has been involved with Microsoft products since 1993. Specialties: - Architecting complex public and private Cloud solutions for Exchange, SharePoint and Lync in standard, dedicated or hybrid scenarios. - Lead the HP specialists team unit to win and acheive our business targets and budget - Drive HP's Exchange Services for Private Cloud - Working with partners, vendors and internal teams to align, expand and grow HP's strategy.
  • Tim Swiader has twenty plus years in the Information Technology industry. He has worked primarily with the fortune 100 and legacy carriers transforming their applications, networks and data center facilities.
  • Tom Clement has over 30 years experience in the areas of adult learning, secondary education, and leadership development. During this time Tom has been a consistent champion of “non-traditional” training delivery methods, including blended learning, virtual delivery (self paced and instructor led), the use of training games and simulations, and experiential learning. Tom has spent the past 25 years of his career at Hewlett Packard, focused most recently on HP’s global Virtualization, Cloud, and Converged Infrastructure customer training programs. Tom manages the strategic direction and overall performance of these training programs, ensuring these worldwide programs help HP’s customers capitalize on the business opportunities made available by IT advancements in each of these subject areas. Tom and his global teammates utilize best in class instructors, course content and supporting equipment infrastructure to deliver these training programs to HP’s customers. The team prides itself on providing the Virtualization, Cloud, and Converged Infrastructure content customers need when and where they need it, anywhere in the world. Tom is based in the Washington, DC suburbs and can be reached at tom.clement@hp.com.
  • Tari is a Distinguished Technologist with 30 years of IT and cyber security experience. He is dual board certified in information security/business continuity and is responsible for a wide range of management and technology consulting services encompassing information security, disaster recovery, privacy, and risk management. His problem-solving skills, knowledge of various technology platforms, compliance statutes, industries, as well as his experience in deploying defense-in-depth and InfoSec Program solution architectures is commonly applied when advising CIOs/CISOs as well as leveraged in numerous HP client engagements throughout the world. Tari has designed, built, and managed some of the world’s largest InfoSec programs allowing them to defend against even the most aggressive attackers.
  • I provide technical consulting services at all phases including analysis, planning, design and implementation. I have a wide range of experience in WAN and LAN technologies, as well as providing security solutions and deploying operating system infrastructure. Besides working directly with clients to deploy technology in their data centers, I also find myself architecting or discussing solutions with a business’s chief information officer, helping to lay out a roadmap for the coming years.
  • Bill is the Principal Data Center Energy Technologist for HP Technology Services. Kosik is a licensed professional engineer, LEED Accredited Professional, a Certified Energy Manager, and a Building Energy Modeling Professional. He is responsible for research and implementation of sustainable, energy-efficient, and environmentally responsible design strategies for data centers. He is currently a subject matter expert for the USGBC on the new LEED Data Centers, the EPA/DOE on unification of energy metrics, and the Green Grid on responding to the EPA’s Energy Star for Data Centers program. He has an engineering degree from the University of Illinois at Urbana-Champaign.


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