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The Art of the Cloud


By Lee Kedrie, Managing Partner, HP Technology Services Consulting


kedrie_badge_tcm245_1309449_tcm245_1422290_32_tcm245-1309449.pngOn October 2, 2013 HP announced that Serpentine Galleries has chosen HP Public Cloud to enable digital participation in its renowned ‘89plus Marathon for the first time.  Director Julia Peyton-Jones and Co-Director Hans Ulrich Obrist said “HP is the perfect cloud guide as we embark on a journey to expand The Serpentine Galleries digital offerings.”  “The HP and Serpentine Galleries collaboration is yet another example that cloud usage is not bound by industry or company size said Xavier Poisson, Vice President of Cloud Computing, HP Europe, Middle East and Africa.   


I believe this is a very fitting partnership and so appropriate to the discussion of cloud computing.  For many years I have been involved with our customers, designing the strategies as well as developing the architecture for their new cloud environments.   During my design sessions I would often reference the "art of the possible".  I say this because designing a cloud environment is both art and science.  When thinking about the art of the possible you have to pause and reflect on what something can be; it conjures up feelings of creativity that only come from a willingness to start with a clean canvas.


I have found that reflecting on the art of the possible can be very disruptive, much like the artistic creativity found in some of the world’s most iconic structures like the Pyramids, Eiffel Tower, new World Trade Center Tower or Barcelona’s Guggenheim Museum.  Often their designs were thought of as outrageous, controversial and not quickly embraced.  But it was the architect who could see the possibilities and turn the vision into a new reality.  What beauty it would bring to the landscape. What joy and impact it would impart on those who would see or use it. 


The art of designing cloud environments is not too different.  Often the architects who are creatively working to bring the customer's vision to life while engaged in HP Cloud Design Service can encounter resistance because the design is not status quo.  It may require a radical change to the unfamiliar or require adopting a new norm.   The design should result in changing the cost trajectory of IT by flipping the maintenance and innovation spends.  The only way to accomplish this is to do things differently (transformation) not just better (optimization).


It is this notion of doing things differently that provides HP with the opportunity to explore the art of the possible.  To explore what happens when introducing disruptive innovation into a cloud design, we  leverage innovative solutions like our HP CloudSystem Matrix 7.0 .  HP CloudSystem Matrix 7.0   is HP's integrated converged infrastructure platform that provides a foundation for transforming how IT delivers services to your business. HP CloudSystem Matrix is Infrastructure-as-a-Service (IaaS) for private and hybrid cloud environments,  that allows users to provision infrastructure in minutes for physical and virtual environments. With HP CloudSystem Matrix you can graphically design and configure your IT service incorporating servers, storage, networking and software elements into a reusable templates called cloud maps.  HP’s  approach allows you to publish these services in a self-service catalog. Think of this like your applications store, where users come to shop for the IT services they need. 


Then, with ease and speed, HP CloudSystem Matrix artistically executes automated workflows to deploy the servers, configure the networking adaptors, assign IP addresses and DNS, creating an abstracted network layer powered by our HP Virtual Connect and HP FlexFabric.  HP CloudSystem Matrix makes setting up storage a snap by automatically assigning the HBAs and managing storage as needed to provide the requested storage capacity. 


HP's 3PAR platform was designed for the cloud, supporting multi-tenancy and mixed workloads.  It is so efficient that HP guarantees that you can put twice as many VMs on the platform.  To complete the job, CloudSystem deploys the software needed to provide the requested service. When using CloudSystem Matrix enterprise, powered by HP Cloud Service Automation, you can even manage the lifecycle of your services.   After all, your users expect to have a service available in minutes after leaving the application store.


So why does this cloud art form seem so disruptive?  It is because you are building IT services in a fundamentally different way.  Cloud delivery requires the automation of vertical processes that are today done manually in IT silos.  To deliver a cloud service these silos -- including servers, storage, networking and software -- need to be looked at holistically to create the automation needed to deliver a service in minutes. 


Think of this delivery model as an automated supply chain.  Everything must work together and if it needs to be touched by human intervention the service delivery is delayed creating unmet user expectations.  Adopting this New Style of IT means that you have to be willing to adopt new technologies that fill the gap of current product limitations.  You are challenged to explore the art of the possible and you have to be willing to do things differently to transform.  The reward for embracing the unfamiliar is an IT delivery model that will allow your business to radically change the cost trajectory of your IT spending.  You will be able to spend more dollars on innovation and less on daily operations.  


Now that is a beautiful work of art!



Find out more about HP CloudSystem Matrix 7.0 Services by visiting our website.

Find out more about HP Cloud Design Service here.

Meet Lee and his HP colleagues @ Meet the HP Technology Experts


On 18-19 October, Serpentine Galleries hosted a 48 hour marathon of screenings, lectures and digital content. Artists, thinkers and digital leaders born after 1989 will be fizzing ideas about the digital expansion and how artists are collaborating online: Also check how technology –  particularly the cloud – helps to revolutionise businesses across all industries:

cisshanu(anon) | ‎10-24-2013 02:21 PM

Hiring outsourced technical support helps you adding new customers. It saves money, builds margin and focuses your resources with growing sales.

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About the Author(s)
  • I’m a Global Strategist, a certified (PMI) Project Manager, specializing in business to IT alignment, agility consulting, Infrastructure Transformation and Strategic Architecture for Big Data, Mobility, Private Cloud, Unified Communications and Collaboration. I drive the strategy, vision and content of strategic consulting services in the Big Data IT Infrastructure services area at HP. As part of this, I meet with senior level customers to understand their challenges, conduct workshops to determine future vision and roadmaps as well as presenting at industry and analyst events.
  • Andre is a Principal Solutions Architect specialising in enterprise infrastructure consulting with particular focus on enterprise storage, server virtualisation, cloud computing, and IT to Business translation. Andre also holds various University degree's in Information Technology and Business and Administration majoring in Strategic and Organisational Management
  • Craig Partridge is the WW strategy lead for HP Technology Services Networking group. His role now covers strategy for consulting, professional and support services. The major areas of focus are Mobility, UC, Cloud Networking and IPv6. All aligned to core HP networking solutions - simplified, secure, optimized and available.
  • Don has held roles with the business and marketing of consulting for HP. Currently he supports HP's Client and Microsoft Solutions and the emerging Mobility Consulting services. He holds a MBA from UCLA's Anderson School.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • Having joined HP in 2003 Ian Jagger is the world-wide marketing and program manager for HP Technology Consulting's Strategic Consulting Services, Critical Facilities Services and Energy and Sustainability Management Services, as well as emerging IT services Prior to his current role, he served as the HP Services Marketing Manager for Central and Eastern Europe, Middle East and Africa, having joined HP in a similar role in the Middle East. Prior to HP Jagger had a 15 year international sales career, culminating in being Sales and Marketing Director for Steelcase Inc addressing Northern Europe before focusing more specifically on marketing. His initial focus was consultancy and interim marketing management, primarily for small to mid-sized customers based or looking to expand in the Middle Eastern region. Immediately prior to joining HP he was a strategic marketing consultant addressing investment targets for a technology fund. Born in Rochdale, United Kingdom, Jagger holds an honors bachelor of science degree in economics and a degree in social psychology from Loughborough University, England. He also holds a Masters Diploma in Marketing from the Chartered Institute of Marketing, is a Member of the Chartered Institute of Marketing and a Chartered Marketer. He has one daughter and lives in Cary, North Carolina.
  • Jeff Enters works in the HP Technology Services Networking organization and consults with customers on their IT strategies. He has over 20 years of consulting, design and integration experience in multi-vendor Voice and Data environments.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Jordan Lee has over twenty years of consulting and industry experience, helping some of the world’s largest firms craft and implement their business and IT strategies. His priority is to advise Hewlett-Packard clients how to best prepare for and take full advantage of the dramatic shifts in the IT economy taking place today. Over his career, Mr. Lee has held executive positions both in industry and consulting organizations, where he has provided consulting to some of the largest firms in the US. Over the years, he has helped his clients redesign business processes and organizations, and implement strategic IT programs around ERP, System Integration, Business Intelligence, and IT Infrastructure.
  • Jordan owns the worldwide mobility portfolio for TS Network Consulting and is a OneHP Mobility ambassador. His expertise centers on mobility strategy, client and applications virtualization and enterprise mobility management technologies.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Ken Larson has over 30 years of experience in Information Technology aligning business to technology. As an Enterprise Architect, he has delivered many successful architecture related services across business and government sectors in manufacturing, insurance, banking, oil, utilities, US state and federal governments. He is certified in TOGAF and IT Service Management.
  • Laura Cunningham is a CPA and business consultant with HP Technology Services Consulting. She helps CIOs and their teams bridge the gap between what the CIO wants and what the CFO requires by building a comprehensive business case that can withstand financial scrutiny.
  • I am on the WW Cloud and Big Data Solutions Team. I help our customers adopt HP advanced solutions that are made up of products and services from across HP. I have over 30 years experience in the technology business including 17 years of business ownership.
  • Broad mix of experiences developed in more than 20 years of technology-driven innovation. Fascinated by changes triggered by mix of behavior, needs and technology. Bachelor in Theoretical Physics.
  • Working for EMEA TS Consulting, I am a Specialist in end to end management of customer data, from creation through consumption, to protection and preservation and ultimately (controlled) destruction. This includes, host, connectivity, storage, data protection and backup and archive, from a technical and more importantly, operational perspective. I have worked in the storage and data management industry for over 15 years, on both sides of the desk, as a customer and now as a consultant.
  • Patrick Lownds is a Senior Technology Consultant and is involved in designing and delivering both Client Virtualization and Cloud Computing solutions in the datacenter. Patrick co-authored “Mastering Hyper-V Deployment
  • I've been working in HP since 2007 like IT agent, developer, Web designer and then like Web Project Manager
  • I help clients use service management to create business value for themselves and their customers. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at or Follow me on Twitter @StuartRance
  • I’m a Global Chief Engineer certified Exchange Architect and Master (MCA and MCM), specializing in Messaging, Mobility, Private Cloud, Unified Communications and Collaboration. This relates to all work to coordinate sales, pursuit and delivery readiness in all services that relate to HP's portfolio around Microsoft Exchange. Includes internal readiness as well as external events, analyst briefings. With 25+ year’s experience in the industry. Thomas has been involved with Microsoft products since 1993. Specialties: - Architecting complex public and private Cloud solutions for Exchange, SharePoint and Lync in standard, dedicated or hybrid scenarios. - Lead the HP specialists team unit to win and acheive our business targets and budget - Drive HP's Exchange Services for Private Cloud - Working with partners, vendors and internal teams to align, expand and grow HP's strategy.
  • Tim Swiader has twenty plus years in the Information Technology industry. He has worked primarily with the fortune 100 and legacy carriers transforming their applications, networks and data center facilities.
  • Tom Clement has over 30 years experience in the areas of adult learning, secondary education, and leadership development. During this time Tom has been a consistent champion of “non-traditional” training delivery methods, including blended learning, virtual delivery (self paced and instructor led), the use of training games and simulations, and experiential learning. Tom has spent the past 25 years of his career at Hewlett Packard, focused most recently on HP’s global Virtualization, Cloud, and Converged Infrastructure customer training programs. Tom manages the strategic direction and overall performance of these training programs, ensuring these worldwide programs help HP’s customers capitalize on the business opportunities made available by IT advancements in each of these subject areas. Tom and his global teammates utilize best in class instructors, course content and supporting equipment infrastructure to deliver these training programs to HP’s customers. The team prides itself on providing the Virtualization, Cloud, and Converged Infrastructure content customers need when and where they need it, anywhere in the world. Tom is based in the Washington, DC suburbs and can be reached at
  • Tari is a Distinguished Technologist with 30 years of IT and cyber security experience. He is dual board certified in information security/business continuity and is responsible for a wide range of management and technology consulting services encompassing information security, disaster recovery, privacy, and risk management. His problem-solving skills, knowledge of various technology platforms, compliance statutes, industries, as well as his experience in deploying defense-in-depth and InfoSec Program solution architectures is commonly applied when advising CIOs/CISOs as well as leveraged in numerous HP client engagements throughout the world. Tari has designed, built, and managed some of the world’s largest InfoSec programs allowing them to defend against even the most aggressive attackers.
  • I provide technical consulting services at all phases including analysis, planning, design and implementation. I have a wide range of experience in WAN and LAN technologies, as well as providing security solutions and deploying operating system infrastructure. Besides working directly with clients to deploy technology in their data centers, I also find myself architecting or discussing solutions with a business’s chief information officer, helping to lay out a roadmap for the coming years.
  • Bill is the Principal Data Center Energy Technologist for HP Technology Services. Kosik is a licensed professional engineer, LEED Accredited Professional, a Certified Energy Manager, and a Building Energy Modeling Professional. He is responsible for research and implementation of sustainable, energy-efficient, and environmentally responsible design strategies for data centers. He is currently a subject matter expert for the USGBC on the new LEED Data Centers, the EPA/DOE on unification of energy metrics, and the Green Grid on responding to the EPA’s Energy Star for Data Centers program. He has an engineering degree from the University of Illinois at Urbana-Champaign.

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