Virtually Speaking

turn on suggestions Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type.
Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type.
Subscribe
Article Options

Jim Fairweather Addresses Key Trends Driving Video Adoption at InfoComm

by Karin_Taylor on 06-15-2011 12:39 PM

jim-fairweather.jpg

 

At this week’s InfoComm Conference I had the opportunity to participate in an “Industry Leaders Session” with industry experts from Cisco Systems, LifeSize, Polycom, Sony and Starleaf.

 

The discussion focused on the evolution of integrated communications technology. At HP, the feedback we’ve heard from our customers and industry influencers speaks for itself; users love immersive visual collaboration. According to a recent survey conducted by Berstein, nearly 100% of the respondents would use visual collaboration as an acceptable replacement for a face-to-face meeting. In addition when, where and how we work has changed from a more traditional work environment to a globally dispersed, mobile workforce. With this shift, we’ve seen three trends emerge that are impacting enterprise video adoption.

 

Besides the consolidation in the industry I also noted the following trends:

 

  1. Video quality will continue to improve, while costs for underlying technology will continue to fall. For example, the cost of bandwidth and the cost of HD cameras is dropping dramatically. Just a few years ago, an HDV camcorder would have cost more than $3,500, and today they are available for under $1,000[1]. This dramatic decrease in cost is driving businesses to adopt the new technology.

 

2.  Video must be an integral part of Unified Communications (UC) platforms. InformationWeek is reporting that 75 percent of enterprises plan to use teleconferencing by 2013[2]. This type of integrated UC is accessible through the use of SIP (Session Initiation Protocol), and is being offered by vendors such as Microsoft, Avaya and IBM. Interoperability of video with leading UC platforms is now required to maintain a strong market presence.

 

3.  Video applications will be hosted in the cloud. Video will move off-premise with an Internet-scale cloud services platform hosted through datacenters. Infrastructure management is automated with a platform that is designed for high availability and dynamic scaling to match usage needs with the option of a pay-as-you-go pricing model. Applications can be maintained and operated by providing on-demand computing, storage video applications, such as video conferencing from SMBs, and also video capture, edit and streaming.

 

As these trends progress, the adoption of HD video as a cloud-based communications platform will continue to attract users, as businesses recognize and pursue the potential for connectivity with anyone, anywhere, and at anytime.

 

Thanks to all who were able to attend the session as well as those who were able to stop by the HP booth during the event and experience the HP Visual Collaboration Concept Studio showcased. For those who weren’t able to be there in person, are there other trends that you see driving the industry?

 

Best,

Jim


[2] Business2Community: “101 Online Video Stats to Make Your Eyes Glaze Over”. Mathew Bavosa. April 11, 2012.

 

StudioInfoComm.jpg

We encourage you to share your comments on this post. Comments are moderated and will be reviewed and posted as promptly as possible during regular business hours.

To ensure your comment is published, please follow our community guidelines.

Post a Comment
Be sure to enter a unique name. You can't reuse a name that's already in use.
Be sure to enter a unique email address. You can't reuse an email address that's already in use.
Type the characters you see in the picture above.Type the words you hear.
 

Find HP in Social Media

Facebook Twitter YouTube SlideShare Flickr